The Office of Prescription Drug Promotion (OPDP)’s work is supported by social science research. This research program was designed to investigate applied and theoretical issues of relevance to direct-to-consumer (DTC) and healthcare provider-directed promotional prescription drug materials. This research program used a number of different research methodologies, including survey and experimental research as well as qualitative research for development purposes. OPDP’s research supports the Food and Drug Administration’s (FDA) goal of science-based policy while maintaining its commitment to protect the public health.
Research Projects and Publications
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Content current as of:
09/09/2025
